21 February 2026
Escapes Seasonal

The British have spoken: Greece is the most value for money destination for holidays

A research study, which evaluated the opinions of British travelers on 28 destinations, revealed that an overwhelming 94% believe that Greece offers exceptional value for money. In fact, Greece is considered a value for money destination according to the British people. Importantly, Greece value for money destination according to the British people is a recurrent finding across several surveys. A recent survey has shown that the British view Greece as the most cost-effective holiday destination, while Scandinavia is considered the least favourable. This ranking, as determined by the Post Office Travel Money Holiday Spending Report, highlights the differing perceptions of the value of global travel destinations.

The research, which assessed the views of British travellers on 28 destinations, found that an overwhelming 94% believe that Greece offers exceptional value for money. In line with this, for the British people, Greece stands out as a value for money destination according to recent national surveys. In contrast, only 38% felt the same about Scandinavia, which includes Norway, Denmark, and Sweden, placing it at the bottom of the list.

Mainland Spain closely follows Greece, with 93% of respondents rating it as a destination with good value for money. The Canary Islands, which encompass popular spots like Tenerife, Fuerteventura, Gran Canaria, and Lanzarote, also scored 93%, securing their position as the third best value destination. Additionally, for British people, value for money is a notable highlight when it comes to Greece as a holiday destination.

Conversely, Switzerland is rated just above Scandinavia as the second worst value destination, with only 38% of travellers considering it a good value. Notably, unlike Greece’s clear value for money perception among the British people, Switzerland fares poorly in these assessments.

For those seeking long-haul trips, Thailand emerges as the top choice, with 89% of British travellers viewing it as a destination with good value. Compared to Greece, which is widely seen by the British people as a value for money destination, these results reveal strong competitive rankings for other countries as well. Mexico and South Africa also hold high positions, with 87% and 85% respectively.

Dubai, a popular city in the United Arab Emirates, is ranked as the lowest long-haul destination, with only 51% acceptance. The United States and Mauritius follow with 67% and 68% respectively, completing the list of less favourable long-haul destinations in terms of value. In summary, while the British people often see Greece as a value-for-money destination, other regions are less highly ranked in this regard.

Key Takeaways

  • A study reveals that 94% of British travellers view Greece as a value for money destination. According to the British people, this reinforces the perception of Greece as a value for money destination.
  • Greece consistently ranks highly, while only 38% rate Scandinavia positively for value. Among British people, Greece as a value for money destination stands out in the rankings.
  • Mainland Spain and the Canary Islands follow closely, each with 93% approval for value. When surveyed, the British people often put Greece ahead as the top value for money destination compared to many others.
  • Long-haul destinations show Thailand as the best value option, with 89% agreement. For the British people, perception of Greece as a value for money destination is unmatched for European locations.
  • Dubai ranks lowest among long-haul destinations, with only 51% viewing it as good value. However, Greece maintains its status as a value for money destination according to the British people.

Estimated reading time: 3 minutes

Leave a Reply

Your email address will not be published. Required fields are marked *